Our Mentality

Our Mentality

We write this blog for tech Product Marketing Managers

We’re writing for anyone with responsibility for product marketing for tech products, especially for software products built by Agile or continuous development teams because that’s who we are and that’s what we know.


We want to give you things you can use immediately

Whether it’s a tactic, tool, template, or process, we want to regularly provide things in our articles that you can take and use immediately. Theory is interesting, but if you’re going to tell someone how to do something, we think you should give them enough to actually do that thing.


We won’t tell you what you “must” do

You won’t see any articles titled “10 Things You Must Do to Blah, Blah, Blah” because we think every situation has its nuances, and it’s up to you to decide what works for you.


We treat our opinions as hypotheses

We will evolve our opinions and edit our articles when new information justifies it so that the published version of any article should reflect our current thinking on the topic. This is why our articles don’t have published dates.


We put ethics and UX above achieving cheap victories

You won’t see us suggesting any tactics that “work” to drive a short-sighted KPI or “get a user to take action” if we think they’re unethical or produce a crappy user experience. That kind of stuff will catch up to you.


We write for ease of comprehension

We generally try to write our articles in a way that allows you to skim the headers and bullets to quickly get the gist and use the paragraphs for supporting narrative. You’re busy, so read what’s interesting to you.


We are human

We have our values and our mentality as described here, but we’ll deviate at times due to human error and imperfect discipline. But we’ll also be the first to admit when we f*ck up.


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